Every business has a perfect client. The hardest part is finding that client in a world full of quick trends, fast marketing, and short attention spans. Knowing your client "Avatar" will help business owners make clearer decisions in every business aspect: "What music do I play? What do I sell? When is my business open to reach my client?" These are the tricks of the trade that keep businesses relevant and clients coming back for more. Speaker: Trudy Hankins

Limited seating, lunch provided, must register by emailing events@waxahachiechamber.com.